Medica 2022
Dear valued Customers,
dear Partners,
after more than 25 years of exhibiting at MEDICA together with
our partner company Kröber Medizintechnik (www.kroeber.de), we have mutually
decided to no longer participate in this trade show in our home town
Düsseldorf – 2022 will be the first November ever in our company’s history
without Medica.
This decision was not easy for us but we felt that it is time
to break with this old tradition and shape the future with new
approaches.
The COVID pandemic has dramatically changed all our lives – in
business as well as in private. It has slowed down face-to-face interactions
but also accelerated digital processes. The world has changed and so did
Medica.
We have already realized in 2018 and 2019 before the COVID
pandemic that the face of Medica started to change rapidly. New opening
times and days, new hall set-ups but also the tendency of market leaders to
no longer participate in this trade show were clear indicators for this
change.
Instead of re-booking our stand in hall 11 A56, we have
already started to invest our Medica budget for new digital tools but also
for more individual and personal customer care.
Not exhibiting in Düsseldorf does not mean that we will not be
available for a meeting at Medica. We would like to encourage you to tell us
your preferred date and time and I will be happy to meet you individually
for a business talk, either face-to-face in Düsseldorf or at our company
premises but also at any other time in the virtual or real world.
We are looking forward to receiving your meeting
requests soon!
Dirk
Westhues
Managing
Director
Bitmos
GmbH